The Guide

The extension world has changed significantly in the last five years. Here is where it is right now.

The extension guests who walk through our door in 2025 are more informed than they were even three years ago. They are asking better questions, making more specific requests, and expecting results that truly cannot be detected.

The Shift Toward Fewer, Better-Placed Wefts

The old model was more hair, more volume, heavier install. The current model is precise placement, natural movement, and fewer wefts positioned with more intention. Read the full breakdown of our proprietary installation method and how placement drives the result

Mesh Integration Moving Into the Mainstream

Mesh integration is no longer a specialty service that most guests have never heard of. Demand for it has grown substantially year over year. Read the full guide to mesh integration and who it is designed for

Color Precision at the Install

Guests are not satisfied with extensions that simply blend. They want extensions that are indistinguishable. Custom color blending at the weft level and toning on the natural hair to meet the extensions: these approaches produce the most seamless results. Read more about how our gloss blending technique works at the install

Single Row Volume Installs

A growing segment of extension guests does not want length at all. They want volume. A single row of four wefts installed with precision can add the fullness that fine or medium hair simply cannot produce on its own, without any visible length change.